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When I made plans to come home for my sister’s college graduation, I was elated to see that TBEX was taking place the next week in Toronto. Last year’s TBEX in Colorado was one of the highlights of my year, and I vowed to make it part of my 2013 travel schedule as well. To be honest Toronto was never really on my bucket list but in terms of timing and distance — a mere seven hour road trip from Albany! — I couldn’t complain.

Toronto Travel

And road trip we did. Early Thursday morning I picked up Luke and Trish from the train station and after quick stops raiding my costume closet and having the best bagels Albany has to offer, we set off for Toronto. I was so happy to have these two along for the ride, and we made it just in time for the Thursday evening Travel Massive event.

TBEX Roadtrip

TBEX Roadtrip

One of my favorite parts of last year’s TBEX was staying in a big condo with a bunch of other attendees — I made so many dear friends that weekend! But with this year’s event being held downtown in a major city it just wasn’t possible. I ended up at the HI Toronto, a wehostels sponsored stay that I really enjoyed.

I had hoped to spend Friday exploring Toronto, but by the time I settled into the hostel, picked up my conference registration, had a secret business meeting and headed to one Pre-BEX event sponsored by Matador, the day was almost over.

 

Friends at TBEXPhoto via Kelley Ferro

I was exhausted, but giddy with excitement over the TBEX opening party. Last year’s event had us riding gondolas champagne in hand up to Keystone’s Summit Lodge where we listened to live music and sampled a dessert tent that would make Top Chef contestants weep. So let’s just say there was a lot to live up to.

TBEX Welcoming Party

TBEX Welcoming Party

TBEX Welcoming Party

Toronto Tourism did a good job considering the number of people. There were some nice local touches — Toront0-based musicians and local delicacies like maple syrup reductions and Niagara valley wines. But mostly I was overjoyed to reconnect with friends from last year like Chris and Tawny of Captain and Clark, and finally meet longtime online buddies like Kent and Caanan of No Vacation Required. If you heard rumors that either of these two lovely couples was being held hostage by a short blonde who yapped like an unloved Pomeranian anytime they tried to leave the conversation — I deny any involvement.

TBEX Welcoming Party

TBEX Welcoming Party

TBEX Welcoming PartyPhoto via Kelley Ferro

The conference kicked off Saturday morning with a flurry of bloggers trying to decide which of the possible five breakout sessions to attend during each time slot. The three I chose were How to Make Your Blog Usable: Live Blog Critiques, which was a step up from last year’s design breakout but still not quite what I was hoping for, Creative Pitching for Experienced Travel Bloggers, which was one of the highlights of the conference for me, and Using Storytelling to Frustrate and Torment Your Readers. While I was happy to see much more content-based material this year, the storytelling breakout was more of a keynote-level presentation and didn’t inspire me to take a single line of notes.

In the afternoon, I skipped the “Speed Dating” sessions which I had attempted to register from in Indonesia — where the internet connection just laughed at me and said no.

TBEX Toronto

TBEX Toronto

TBEX Torontolunch with friends Matt and Kelley

Saturday night was Expedia Party at Centre Island. Again, I had high expectations based on the fabulous event they put on last year. I loved this party before it started for two reasons — one, we had to take a ferry to get there, providing fabulous views of the Toronto skyline, and two, it was a theme party. Which meant costumes.

TBEX Expedia Party

TBEX Expedia Party

We were instructed to dress up like a celebrity. I took one look in the mirror and then in my closet and went with the most obvious of all choices — Micheal Jackson.

TBEX Expedia Party

TBEX Expedia Party

TBEX Expedia Party

While I did not win a trip to Vegas again (wow last year really was awesome!), I did get yet another chance to reconnect with long lost blogging friends. Expedia also unveiled their new Viewfinder program, an exciting new model for ways bloggers and brands can work together.

And then, the view that launched a thousand iPhone shutters and Instagram uploads.

TBEX Expedia Party

TBEX Expedia Party

TBEX Expedia Party

TBEX Expedia PartyPhoto on left via Kelley Ferro

One benefit to holding TBEX in a major city? Fantastic after-party locations. When I looked at the clock and realized I was still dancing the night away at 3am, I accepted that I wouldn’t make the morning keynote speaker (come on, TBEX — let’s have a later start Sunday!)

TBEX Expedia Party

TBEX Expedia Party

I did manage to get myself back to the conference center in time for the breakouts, of which I chose to attend Inspiring Traveler’s Decisions, a highly mislabeled session that was basically a Google sales pitch, Turning Your Audience Into a Thriving Community, which was nothing short of excellent, and How to Build an Effective Instagram Strategy, which was probably my most anticipated session and unfortunately was not what I expected. After a few meetings in the afternoon I was already on my way out of Toronto and on to Rochester to visit my sister — it was truly a whirlwind weekend.

So overall, what were my impressions this year?

The content of the breakout sessions was improved, and they served free lunch at the conference this year. Those were the improvements. Unfortunately, comparatively, I would say that this year was a downgrade from the TBEX’12 event. The bar was set very, very high at Keystone and it just wasn’t met in Toronto in my opinion — or in the opinion of many, from the chatter I heard at the conference.

I think most of the problem is size. When you nearly double a 700 person event to more than 1,300 attendees, some quality is going to be lost in that scale. I plan to provide TBEX with my detailed feedback regarding the events and the sessions when they send out their survey this year, because I still do love this conference and want the best for it. But while it was amazing to see some of my blogger buddies and do some valuable networking, I actually left feeling a little more panicked than inspired. Perhaps that is my insecurity shining through — this industry is exploding and I don’t feel confident in where I stand in it, and perhaps this conference was a metaphor for how small a fish I feel in this ocean of travel blogging. I still hope to attend TBEX’14 but I don’t think it’s as much of a priority for me as it was when I left Keystone. I’ll have to wait and see how my year shakes out, and what the location is.

TBEX Toronto

TBEX Toronto

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27 Comments...
  • Awww I loved seeing pics of you with all of these people that I know as well. Travel blogging makes the world feel SO small! LOVE the pics! I don’t think I’ve ever seen a pic of you without a huge smile. πŸ™‚
    Andi of My Beautiful Adventures recently posted..Be Back Soon, I Promise!

    • Alex
      July 7 2013

      Ha, blogging has forced me to get my camera smile down pat πŸ™‚ And yes, I love how small the travel blogging world is!

  • Kira
    July 4 2013

    I am so glad to have discovered your blog. What an amazing experience to have, attending TBEX’13. I have never been to Toronto, but you’ve given me motivation to trek there, if for no other reason then to enjoy that breathtaking skyline. I definitely feel that you are holding your own in the world of travel bloggers. Remember we grow with each new experience in fun, exciting ways. Be confident in where you stand. You have a new ardent visitor, looking forward to read about your next stop.
    Kira recently posted..Alex Elle: Words from a Wanderer

    • Alex
      July 7 2013

      Hi Kira! Thank you for the kind words. I’m glad to have you reading!

  • John Bourke
    July 4 2013

    Dear Alex, your Aunt Karen suggested your site. I’m on it, and thoroughly enjoy it. You are a NATIONAL TREASURE, and a prime example to the world’s youth. I am amazed at your moxey, and your spirit of adventure, needless to say your photographic ability, and journalistic writing.You are so bright, and definitely add greatly to your subscribers life. I really respect and admire you… ever get short ” over there “, and need a couple dollars ? email and I’ll send ya a couple hundred bucks … the subscription is worth it ! Ever go to Turkey , I have been there, and know several high ranking police… maybe you could ” work on the country’s image”? and make a few extra bucks… a good client ??? You are a SUPER Business Woman, while doing your thing …. How neat, such a neat person… You seem to be all Karen said you were and More !!! She idolizes you …. She is pretty great too, ya know.I hope I have the opportunity to meet you someday . I have “been around” but nothing like you have been. You are GREAT !!!Respectfully, Your new subscriber, john Bourke.

    • Alex
      July 7 2013

      Hi John! I’m glad Karen sent you here πŸ™‚ I appreciate all your kind words, happy to have you following along!

  • Jess Glynn
    July 4 2013

    Pitty it didnt live up to your expectations but it still sounds like it was an enjoyable weekend πŸ™‚ (and the photos are awesome!)

    Im new to this blogging thing, but I was thinking of going to TBEX Dublin when I get home from Brazil! I am excited but I can totally relate you when it comes to feeling like a small fish in a big sea! – You have a fantastic blog and have been writing for years… you can only imagine how shitty I feel about going to this massive conference with hundreds of amazing bloggers πŸ˜› haha

    Safe Travels Chick!

    • Alex
      July 7 2013

      Don’t get me wrong, it was a great weekend! I loved catching up with all my friends and learning some in the mix. I was tempted by TBEX Dublin but my travel plans seem to be taking me in a different direction. Ah well!

  • Sarah Somewhere
    July 4 2013

    I enjoyed reading about your experiences, but can relate to the insecurity thing. I think it’s important to do what’s right for you and your lifestyle, and not get caught up in what other people are doing. Easier said than done, I know! For what it’s worth, I think you’re doing great!!
    Sarah Somewhere recently posted..How you do know if it’s right to make a change?

    • Alex
      July 7 2013

      Thanks Sarah πŸ™‚ You always have the wisest words. I am going to try to repeat these to myself!

  • TammyOnTheMove
    July 5 2013

    I get caught up with insecurity all the time when I see how massive some other travel blog have become (and mine won’t, ha ha). However, the more bloggers I meet the more I realize that it is important to stay true to yourself and not to freak out by the vast amount of ‘competition’ out there. Luckily most travel blogs are really different, so I think as long as your style is unique (which yours so is), you shouldn’t worry!
    TammyOnTheMove recently posted..Zeche Zollverein – From coal mine to hip world heritage site

    • Alex
      July 7 2013

      Thank you Tammy! People have given me some great advice here. Now I just need the strength to follow it!

  • Shaun
    July 5 2013

    Damnit! So crappy I missed you while at TBEX. I was there for both days as well as the after parties.

    Two of my favorites was Using Storytelling to Frustrate and Torment Your Readers & Turning Your Audience Into a Thriving Community too! Space was a big issue though, I was sitting on the floor for one of the breakouts.

    • Alex
      July 7 2013

      That was the thing — so big, I didn’t even bump into people I knew were there! Honestly I preferred the more intimate, previous year.

  • Camels & Chocolate
    July 5 2013

    So many faces of so many people I love in this post! Kent and Canaan! Tawny! Matt! Charu! Etc. etc. etc.!

    Also, what is this watermelon shirt (dress?) you are wearing, and where can I obtain a copy?
    Camels & Chocolate recently posted..Getting Funky in Florida

    • Alex
      July 7 2013

      Ha that is a shirt that I bought at Urban Outfitters many years ago. And of course when I thought to myself, “Self, how can you look professional at this blogging conference?” I obviously went with my watermelon shirt.

  • Sounds like you had a great tip to Toronto! I have always wanted to visit Canada and now I see it’s a real fun place to visit. Great pictures! Thanks for sharing!
    Elena @ Yellowstone Park recently posted..Discover the Beauty of Yellowstone National Park

    • Alex
      July 7 2013

      Thanks Elena! I haven’t explored much of Canada… just short trips to Montreal and now Toronto. Maybe someday I’ll see a bit more!

  • Breanna
    July 6 2013

    Im sorry to hear the conference wasn’t everything you hoped for. Now as a Canadian….. Did Toronto leave you wanting more? Im actually headed there in 6 days to catch up with a travel friend from Brazil. And do a little Domestic Exploration….

    • Alex
      July 7 2013

      Perhaps I struck the wrong tone here. I had a great weekend! Keystone was just a once-in-a-lifetime kind of thing, perhaps. I actually was surprised I like the vibe in Toronto. My sister lives not far in Rochester, so I’m sure I’ll be back someday.

  • Kent @ NVR
    July 8 2013

    Well… we pretty much said it all when you found us hiding in your luggage on the last day.

    Thanks for all the fun up there. Let’s do it again before too long. Indonesia sounds very good πŸ™‚
    Kent @ NVR recently posted..Music & Travel & Pride

  • Adam
    July 9 2013

    Okay, so I haven’t read many TBEX write-ups from Toronto but yours caught my eye. I’ve yet to attend one and haven’t decided yet if I’ll go to the Dublin one this year…but your review definitely made me think!

    Also, I agree with Kristin – that watermelon shirt is awesome!
    Adam recently posted..Another Weekend, Another Beach: Testing the Waters in Miami Beach

    • Alex
      July 9 2013

      Ha ha, thanks! I was strongly considering heading to Dublin but my October is now going in a different direction. Maybe next year!

  • Christy
    July 11 2013

    We were very unimpressed with this year’s TBEX. Keystone felt much more intimate and it was easier to make lasting connections. This year, I felt like everyone was pulled in a million directions and it was hard to have a conversation for more than five minutes. I’m pretty sure this will be our last TBEX. I can’t imagine what next year will look like with all of the new bloggers. Yikes! It definitely gives you that little fish in a big pond feeling!
    Christy recently posted..Fried Food & Bright Lights: The Del Mar Fair in Photos

    • Alex
      July 13 2013

      Hey Christy, glad to hear I’m not alone! Okay well I already knew I wasn’t due to the grumbling I heard throughout the weekend but… nice to hear from someone else willing to say so in public. If both of us do happen to make it to the next one — let’s meet up for a longer than five minute conversation!

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